JJ Abrams = Massive Dynamic

What is this we have here? J.J. Abrams has left us a little mystery on the Fringe Division site.

When you get to the site the sub title says;

Fringe Division: The Official Site of the Creative Team Behind The New Fox TV
Show "Fringe"
Sponsored by J.J. Abrams

Then when you scroll over the "Sponsored by J.J. Abrams" text it changes to;

Fringe Division: The Official Site of the Creative Team Behind The New Fox TV
Show "Fringe"
Sponsored by Massive Dynamic

If that weren't enough of a teaser take a look at the code that makes this little change happen.

Fringe Division: The Official Site of the Creative Team Behind The New Fox TV
Show "Fringe"
function hansochange(val)
{
thehanso1.innerHTML =
val;
}

Sponsored by J.J. Abrams

"hansochange" - Do I detect a bit of a cross refrence? What do you make of this?